New Lavazza calendar

LET'S BLEND - 130 YEARS FORWARD

19-Nov-2024

Omar Victor Diop

Omar Victor Diop | Luigi Lavazza Deutschland GmbH

To mark its 130th anniversary, Lavazza is presenting the 2025 calendar - created by up-and-coming artist Omar Victor Diop. In his work, Diop interprets the concept of "blending" developed by company founder Luigi Lavazza, thus highlighting the importance of cultural diversity and inclusion, which are deeply rooted in Lavazza's values.

In his works for the Lavazza Calendar 2025, Omar Victor Diop brings together the vibrancy of his native culture with the elegance of Renaissance painting. The calendar shows four "tableaux vivants" that focus on the importance of exchange and "blending" in various facets. Inspired by the symbolic power of the seasons, the colors light blue, pink, green and ochre visualize the interplay of different times, origins, cultures and perspectives, which Lavazza has anchored as an indispensable value in the company since its foundation in 1895. The series of images features 36 people from the Lavazza world - including internationally renowned personalities such as Whoopi Goldberg and Italian tennis player Jannik Sinner, who appear side by side with employees, Lavazza ambassadors, baristas, trainers and long-standing partners.

Francesca Lavazza, member of the Lavazza Group Management Board, explains: "With this project, we want to emphasize the importance of the art of blending as a source of inspiration since 1895. But also the importance of the people who have contributed to the growth and success of the Lavazza Group and who are shaping its future with us."

With the motto "Let's Blend - 130 years forward", Lavazza is looking to the future without losing sight of the values that have shaped the company for over a century. The concepts "Blending Times", "Blending Roots", "Blending Cultures" and "Blending Minds" combine different cultures, generations and perspectives in the calendar's triptychs. The result is a collective image that reflects the diverse roots and roles of the extended Lavazza family. Francesca Lavazza emphasizes: "With the Let's Blend project, we wanted to symbolically create a great reunion in which everyone who shares the same values becomes visible in a collective fresco of 36 people. The photographer, the ambassadors, top chefs, baristas and trainers together with employees and long-standing partners [...] a mix of different roots, origins and roles, all of whom share Lavazza's values and have made it their mission to carry them into the future."

The 2025 calendar ties in with the motto of last year's calendar "More than us" and highlights Lavazza's commitment to inclusion and sustainability. Africa, the origin of the coffee bean, is also the focus this year. With projects run by the Lavazza Foundation, the company is committed to sustainable development there in order to offer coffee farmers prospects for a better future. Francesca Lavazza adds: "Africa is a place of identity, because it is the original home of the coffee bean (from the Kafa region in Ethiopia), but also a continent of harmony, bursting with energy, experimentation and faith in the future. All values that go hand in hand with Lavazza's DNA."

As an international company with over 5,500 employees, Lavazza has placed people and the protection of the environment at the heart of its activities for 130 years. The 2025 calendar is a tribute to these values - a symbol of cohesion and inspiration to actively shape the world of tomorrow.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

https://www.yumda.com/en/news/1184930/new-lavazza-calendar.html