Product innovation plant-based kebab

Versatile: tastes great hot & cold

28-Jan-2025

With its new plant-based kebab, THE GREEN MOUNTAIN is launching its third product made from 100% Swiss plant protein. The company is thus taking a further step in its mission to produce high-quality food in a sustainable way and to operate as regionally as possible.

Juicy pieces, perfectly marinated, bring the authentic kebab taste to the plate - without any animal ingredients. Whether in flatbread, as yufka or with a salad, this trendy vegan food tastes irresistibly good hot or cold.

The new plant-based kebab based on Swiss plant protein relies entirely on regional ingredients. Until now, raw materials such as wheat and pea proteins - the basis for plant-based meat alternatives - have mainly had to be imported. THE GREEN MOUNTAIN is promoting the cultivation of protein peas in Switzerland. This puts more focus on food production with regional protein peas and makes the sales channel attractive for local farmers.

Strong impact at the POS: the striking green packaging design underlines the authenticity and high quality of the products in the company's meat alternatives range. Because at THE GREEN MOUNTAIN, the name says it all. "Green" stands for plant-based, and "Mountain" refers to the Swiss heritage and the mountains that surround the factory in Landquart. They are the symbol of the high Swiss quality of the plant-based products.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

https://www.yumda.com/en/news/1185413/product-innovation-plant-based-kebab.html