Hype, hyper-chilled, deceptively early!

New from Mars Wrigley: trüfrü launches frozen treat throughout Germany

17-Feb-2025

Mars Wrigley in Germany is bringing fresh enjoyment to the chiller cabinet with the trüfrü brand from March 2025. With three delicious varieties of frozen fruit coated in chocolate, trüfrü snacks will initially be sold throughout Germany in REWE stores. After a successful launch in the UK and a local test in Germany in summer 2024, trüfrü snacks are now conjuring up new moments of indulgence in Germany on a permanent basis. Whether for a relaxed evening or when friends come to visit - trüfrü is the perfect snack to share and enjoy.

Better together: natural fruit with chocolate

trüfrü is a new fruity and chocolaty snack and trend in chiller cabinets across Germany in 2025. trüfrü combines fresh fruit such as strawberries and raspberries with chocolate. 100% real, ripe fruit is used, dipped in two layers of chocolate and then hyper-chilled so that the taste and nutrients are retained. In addition, no artificial colors, flavors or preservatives are used. The brand is being launched in Germany with three product varieties, each in a 200g bag: strawberries hyper-chilled in white and milk chocolate, raspberries hyper-chilled in white and dark chocolate and pineapple hyper-chilled in white chocolate and coconut. The three product varieties are gluten-free.

A new take on cold indulgence

The brand, which has been causing a stir in the USA since 2017 and was acquired by Mars in 2023, has the potential to turn the frozen snack category on its head. Fans in the UK have already been won over by trüfrü, and trüfrü also generated a lot of hype in Germany during a local test last summer. True to the motto: joy doubles when you share it, trüfrü provides the little pleasures of everyday life.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

https://www.yumda.com/en/news/1185583/hype-hyper-chilled-deceptively-early.html