With AI-generated video for the first time
Kaufland and Montana Black present new Gönrgy varieties
It's not just the flavors that are special, but also the presentation. The three new flavors of the energy drink "Gönrgy" from Montana Black, Strawberry Apricot, Black Acai and Apple Rings, which are now available in a limited edition in all Kaufland stores nationwide, are presented in an AI-generated video. The use of artificial intelligence in a campaign on this scale is a first for Kaufland. From the conceptual development of the image and sound selection to the technically precise transfer into the moving image, every step was designed, optimized and condensed into a well-rounded overall experience with the help of advanced artificial intelligence.
The three new flavors Strawberry Apricot, Black Acai and Apple Rings are presented in an AI-generated video.
Kaufland
In the video, Kaufland sends "Monte", as he is called by fans, on an agent mission to get the new Gönrgy varieties. Whether in a sunken city by submarine, on a cargo ship using a bicycle stunt, or in his home country with the help of the sniffer dog Kylo - Montana Black is successful everywhere. He personally delivers the secured boxes of hot goods to the Kaufland store by parachuting out of a helicopter. Just in time for the store opening, of course, and including a final explosion in the very best action movie style.
Impressive signal for the future
"You can still recognize a few AI-typical peculiarities here and there, but the result is already absolutely worth seeing and an impressive signal for the future. We have already produced numerous videos with Monte. He is very interested in the topic of AI and was therefore the ideal partner to take this pioneering step towards the offensive use of artificial intelligence for marketing campaigns," says Christoph Schneider, Managing Director Marketing Germany at Kaufland.
With over 20 million followers across all social media channels, Montana Black is one of the best-known influencers in Germany. Gönrgy is not only the drink for fans of Montana Black, but also a real specialty for energy drink connoisseurs. It combines ingredients such as caffeine, taurine, ginseng, green tea extract and B vitamins with a real taste explosion. The name "Gönrgy" picks up on a well-known quote from the influencer ("G stands for Gönnen").
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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