Delicious and plant-based: the new EXTRA plant-based chewing gum

For the launch of the new EXTRA® plant-based chewing gum, Mars Wrigley is working with the environmental organization The Nature Conservancy (TNC) to support their conservation work in the Mexican rainforest.

16-Oct-2024 - Conscious indulgence and closeness to nature are reflected in the zeitgeist. 40 percent of people under 30 describe themselves as vegans, vegetarians or flexitarians, and the trend is rising1. EXTRA, Germany's most popular chewing gum brand2, has expanded its portfolio to include a plant-based ...

Not in the mood for Monday? How to beat the Sunday blues - with simple tricks

09-Oct-2024 - For 54 percent of Germans, there is no better day than Friday.[1] There are only a few hours left until the weekend with more freedom, fun and fewer to-dos - two full days. At least in theory. Because for most people, the carefree weekend feeling ends far too early. 67% are already thinking on ...

Mars launches a pioneering project with Rigterink, Shippeo and Elain

Innovative partnership for transparent logistics and transportation missions

25-Sep-2024 - Mars, the manufacturer of world-famous brands such as SNICKERS®, TWIX®, EXTRA®, M&M'S®, KIND®, Ben's Original(TM), PEDIGREE® and WHISKAS®, has launched a pioneering project in Germany together with the Rigterink Logistics Group, Shippeo and Elain. The initiative aims to obtain even more accurate ...

The new EXTRA® plant-based chewing gum

11-Sep-2024 - For chewing gum fans who like it plant-based, EXTRA is expanding the range of Germany's most popular chewing gum brand[1] with a new chewing experience. Long-lasting taste, fresh breath and a pleasant texture: the new EXTRA plant-based chewing gum has everything a chewing gum needs - and meets ...

Mars Logistik focuses on electromobility - project launch in Germany

Mars and Einride to put 300 electric trucks on the roads across Europe by 2030

26-Jan-2024 - The Mars company announced today at the International Green Week in Berlin that it is pressing ahead with the climate-friendly transformation of its logistics. In cooperation with the Swedish freight technology company Einride, which offers digital, electric and autonomous technologies for ...

M&M'S & the Riccardo Simonetti Initiative for a Life with Pride

24-Jul-2023 - LGBTQIA+ community celebrates #GetReadyForPrideWithMMs initiative on July 20 at M&M'S flagship store and starts countdown to Berlin CSD. Creating a world where everyone feels like they belong is the mission of the M&M'S brand. And that requires commitment. M&M'S has stood for colorful diversity ...

Stefanie Giesinger is the new brand ambassador for EXTRA chewing gum

"Nothing works without chewing gum! EXTRA is my daily companion"

20-Jun-2023 - Stefanie Giesinger is a sought-after model, a successful entrepreneur - and from now on the ambassador of Germany's most popular chewing gum brand. He is always by her side. "I love chewing gum. EXTRA is my daily companion. For me, a feel-good boost and absolute freshness moment. That's why ...

Mars, Incorporated completes $2.5 billion bond offering marking an important milestone in its sustainability efforts to tackle global environmental and social threats

27-Apr-2023 - Mars, Incorporated announced today that it has successfully completed its previously announced offering of $2.5 billion of senior notes, consisting of $1.0 billion in aggregate principal amount of 4.550% Senior Notes due 2028 (the “2028 Notes”), $500 million in aggregate principal amount of ...

Mars Acquires Whole-Fruit Snacking Brand Trü Frü

Premium brand brings together nature’s fruit with real chocolate

21-Dec-2022 - Today Mars, Incorporated, a family-owned, global leader in confectionery, snacking, food, and pet care products and services announced that it has signed an agreement to acquire Trü Frü, a high-growth, better-for-you, whole-fruit snacking brand from its founders and management team. Trü Frü’s ...

100 percent responsible cocoa for Mars Wrigley chocolate products in Europe

10-Oct-2022 - From 2023, 100 percent of the cocoa purchased by confectionery manufacturer Mars Wrigley for its factories in Europe will be responsibly sourced. Specifically, this means Mars will source enough cocoa from farms benefiting from its responsible cocoa program to meet European demand for its brands ...