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Europe's breweries strengthen the EU economy

21-Oct-2024 - Despite the effects of the pandemic, the ongoing tense situation in the hospitality industry, increased production costs and general consumer restraint, Europe's brewing industry continues to make a significant contribution to the continent's economic strength. This is according to a recent ...

Germany: Non-alcoholic beer on the road to success - doubling in 10 years

31-Jul-2024 - Enjoying beer without alcohol is becoming increasingly popular in Germany. In 2023, a good 556 million liters of non-alcoholic beer worth around 548 million euros were produced in this country. As reported by the Federal Statistical Office (Destatis) on International Beer Day on August 2, the ...

Oettinger brewery focuses increasingly on non-alcoholic drinks

Beer sales in Germany have been falling for years, the trend is towards alcohol-free products and greater health awareness

04-Dec-2023 - (dpa) Due to the difficult situation on the German beer market, the Oettinger brewery now wants to produce more soft drinks. By 2026, the share of non-alcoholic beverages is to account for around 40 percent of sales, announced the CEO, Stefan Blaschak. This is roughly double the current ...

Production of non-alcoholic beer increased by 96% in the last ten years

02-Aug-2023 - Enjoying beer completely without alcohol - this is becoming increasingly popular in Germany. In 2022, a good 474 million liters of non-alcoholic beer worth around 396 million euros were produced in this country. As reported by the Federal Statistical Office (Destatis) on International Beer Day on ...

3 ways alcohol brands can unlock sales of ‘sober curious’ Gen Z

12-Apr-2023 - What is sober curiosity? While the (Gen X) supermodel Kate Moss was renowned for her love of alcohol, (Gen Z) model Bella Hadid is celebrating her new-found sobriety, telling Elle: “I don’t feel the need because I know how it will affect me at 3 in the morning when I wake up with horrible anxiety ...

HEINEKEN® announces F1 World Champion Max Verstappen as new global 0.0 ambassador and new partnership with Red Bull Racing

22-Feb-2023 - With less than two weeks to go until the start of the 2023 season in Bahrain, Formula 1® global partner Heineken® has announced a new worldwide partnership with Dutch F1® superstar Max Verstappen that promises to deliver another exceptional racing season. Heineken® is pleased to announce its ...

No- and Low- Alcohol Category Value Surpasses $11bn in 2022

No/low-alcohol consumption to increase by a third by 2026, spearheaded by growth of no-alcohol products

10-Jan-2023 - Driven by increasing consumer demand, no- and low-alcohol beer/cider, wine, spirits, and ready-to-drink (RTD) products grew by more than +7% in volume across 10 key global markets in 2022, according to a comprehensive new study published by IWSR Drinks Market Analysis, the global leader in ...

Alcohol Alternatives Aren’t Just For Dry January

09-Jan-2023 - This Dry January, consumers now have a multitude of beverages to choose from when they’re not indulging in alcohol. Mintel research shows consumers are increasingly reevaluating their relationship with alcohol and replacing those drinks with new beverages. Options include non-alcoholic craft ...

Production of non-alcoholic beer increases in the long term

05-Aug-2022 - Bucking the trend of falling beer consumption, German breweries are producing more and more non-alcoholic beer and mixed beer beverages. Last year, the larger companies with more than 20 employees produced 411 million liters of non-alcoholic beer and 403 million liters of mixed beer, as reported ...

Lager beer, whether it contains alcohol or not, could help men’s gut microbes

17-Jun-2022 - Like wine, beer can have health benefits when consumed in moderation. Non-alcoholic beers have become wildly popular recently, but are these drinks also healthful? In a pilot study, researchers in ACS’ Journal of Agricultural and Food Chemistry report that compared to their pre-trial microbiome, ...