Symrise Diversifies Portfolio for Natural Beverage Flavors through Acquisition of California-Based Flavor Infusion

08-Jun-2015 - Germany

Access to technology, patents and formulas for natural-based beverage applications
Strengthened footprint in the strongly growing market for flavored waters and non-alcoholic drinks
Immediate integration of the business in Symrise’s US activities

Symrise AG is strengthening its product offering for natural beverage ap-plications and further expands into the strongly growing market of fla-vored water: The Company signed an agreement to acquire Flavor Infu-sion, a highly specialized supplier for natural beverage solutions in North America, from its founders. With this investment, Symrise is gaining im-mediate access to the company’s profound knowledge as well as already marketed products and its most reputable customer base.

“The market for flavored waters, teas, sports and energy drinks is booming, es-pecially in North America. Our latest acquisition is thus another strategic step to capitalize on the increasing consumer awareness for health and wellbeing, in particular the growing demand for infused water and non-alcoholic beverages. Flavor Infusion is an expert in this segment with a wide product portfolio, an im-pressive customer base and solid financials. The acquisition meets all criteria of our M&A strategy and will provide immediate value to Symrise. Our customers will benefit from a highly diversified offering of functional and hydration based drinks as well as numerous applications”, said Dr. Heinz-Jürgen Bertram, CEO of Symrise AG.

Over the years, Flavor Infusion has built up distinct expertise in beverage appli-cation and development as well as process technologies for natural beverage applications. Since its foundation in 2004, the company has strongly benefited from the positive dynamics in the US beverages market which, according to estimates, is growing by 5 to 7 % annually. Flavor Infusion has continuously ex-panded its customer base that comprises some of the largest and most reputa-ble global beverage and food manufacturers as well as regional champions. Furthermore, the company developed a diversified portfolio of proprietary bev-erage bases, formulas and marketed applications that are acquired through the transaction.

California-based Flavor Infusion generates turnover of about US$ 10 million.
Symrise will integrate the activities of Flavor Infusion in its US Flavor & Nutrition business immediately after closing, which is expected in the third quarter 2015.

https://www.yumda.com/en/news/1145370/symrise-diversifies-portfolio-for-natural-beverage-flavors-through-acquisition-of-california-based-flavor-infusion.html