ROK Drinks now called ROKiT Drinks

03-Jun-2019 - United Kingdom

ROK Drinks are now called ROKiT Drinks ROKiT Drinks ROKiT Phones' name has been brought closer to that of ROKiT Phones and its sports sponsoring ROK Drinks, the proud owner of the 700-year-old ABK brewery in Bavaria, whose constantly growing range also includes spirits under the name of Bogart's, has announced that it will now trade under the name ROKiT Drinks.

Through this change, the name ROKiT Drinks is intended to recall the sports sponsorship that has long been operated by its sister company ROKiT Phones. ROKiT Phones is a provider of smartphones with dual SIM functionality as well as unique 3D screens that can be enjoyed without special glasses. For many years, this company has been the title sponsor of the Formul 1 team ROKiT Williams Racing and Nic Hamilton's team at the British Touring Car Championship (BTCC). ROKiT is also the Official Jersey Partner of the NBA team Houston Rockets and the Official Wireless Partner of the NFL team Los Angeles Chargers. ROKiT is also the title sponsor of the ROKiT World Senior Snooker Tour. The company recently announced the signing of multi-year brand ambassador contracts with leading tennis players including Jo Konta, Gael Monfils and three-time Grand Slam winner Stan Wawrinka. Jonathan Kendrick, Chairman of ROKiT, commented: "It is absolutely logical that all our companies at ROKiT have the same brand name. In this way, in a special form of symbiosis, they can mutually benefit from the broad spectrum of our brand management and marketing activities."

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

https://www.yumda.com/en/news/1161318/rok-drinks-now-called-rokit-drinks.html