Beyond Meat wins fast-food giant KFC as customer
The meat replacement company Beyond Meat <US08862E1091>, which is celebrated for its vegan burgers, has won a large US fast food chain as a customer with Kentucky Fried Chicken (KFC). The companies announced on Monday (local time) that they would jointly launch a vegetable chicken imitation under the label "Beyond Fried Chicken".
Specifically, it is about boneless chicken wings and nuggets - completely without animal ingredients. Initially, they will be tested in a KFC branch in Atlanta. If the vegan options go down well with customers, the chain could offer them throughout America.
Beyond Meat's partnership with the fast-food giant already created a good mood on the stock exchange. The Beyond Meat share left trading on Monday with a gain of 5.6 percent.
Founded in 2009, the US company is experiencing rapid growth and has been coveted by investors since a furious IPO at the beginning of May. The share trades far above its issue price, even though the euphoria has eased significantly in recent weeks.
Beyond Meat and its rival Impossible Foods are trendy with their meat alternatives, they already supply numerous fast food chains in the USA with their products./hbr/DP/zb (dpa)
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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