Joh. Barth & Sohn becomes BarthHaas

The name changes - the passion for hops remains

21-Oct-2019 - Germany

"Since our company was founded in 1794, we have grown from a hop trader to a service provider for all aspects of hops. We are now the taste experts for the best beers in the world." Stephan Barth, one of the three managing partners of Joh. Barth & Sohn, summarizes the development of the family business over the last 225 years. "Our tasks have changed, new companies have been added, but the name Joh. Barth & Sohn has remained. Now we have decided to start our new name BarthHaas in November 2019". (Barth) The passion for hops remains unchanged, only the name changes.

"With the new brand, we are creating a uniform roof for our companies in Europe and Asia and can thus present a uniform image to customers, suppliers, potential new employees and the industry. (Barth). The existing companies Barth-Haas UK, Barth-Haas Beijing, Barth-Haas Hong Kong, but also Simply Hops, Barth Innovations! and the Barth-Haas Hops Academy would be active under this brand BarthHaas.

There is another reason, because the addition "& son" has not corresponded to the facts for a long time any more and will probably do so even less in the future, since many daughters grow up in the owner families, who should participate in the company as well as their male relatives.

The three shareholders Alexander, Regine and Stephan Barth are certain: "The new BarthHaas® identity gives companies, employees and all stakeholders an orientation that makes BarthHaas® sustainable and will continue to exist in the long term. (dpa)

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

https://www.yumda.com/en/news/1163292/joh-barth-sohn-becomes-barthhaas.html