Kraft Hockeyville™ USA Is Looking for the Most-Spirited Hockey Communities in America
Nominations are now open to name one U.S. community Kraft Hockeyville™ USA 2020, with $150,000 in rink upgrades and the chance to host an NHL® Pre-Season Game.
KraftHeinz
Kraft Hockeyville™ USA is back again this year to find America’s most-spirited hockey community. Together with the National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA), Kraft Heinz is looking to crown one hockey community in America with the Kraft Hockeyville™ USA 2020 title, award $150,000 in rink upgrades along with $10,000 worth of hockey equipment through the NHLPA Goals & Dreams program, and provide the chance to host an NHL® Pre-Season Game in their community rink.
“The incredible response we’ve seen from hockey communities over the years has been an inspiration,” said Magen Hanrahan, vice president of media and marketing services, Kraft Heinz. “Every year, we’ve seen communities come together to support their local rinks, and we’re proud to be a small part of the passion that ignites hockey communities each year.”
Kraft Hockeyville™ USA is proud to rally local communities around their true passion for hockey. The 2020 program was announced live during today’s broadcast of the 2020 Bridgestone NHL Winter Classic ® outdoor game in Dallas, Texas, featuring the Dallas Stars against the Nashville Predators.
How Kraft Hockeyville™ USA 2020 Works
Hockey communities hoping to become the next Kraft Hockeyville™ winner can kick off their chance during the nomination phase, where they can share unique stories about their local rink, teams and passion for hockey. Throughout the submission process, hockey towns need to rally their fans on the mobile-friendly platform at www.KraftHockeyville.com, where communities earn Rally Points by adding notes, uploading photos and videos, and tweeting from the community page. Finalists will be selected based on the best stories and their community’s total Rally Points through three periods:
- Period 1 (January 1 – February 29, 2020) – Local communities head to www.KraftHockeyville.com to submit their story on why their rink should be crowned Kraft Hockeyville™ 2020. Once submitted, it’s up to the fans and hockey community to engage with the story online to boost their digital Rally Points. Communities are judged based on a combination of total Rally Points and the best story.
- Period 2 (March 22 – 27, 2020) – Once the judges read through each rink’s story and calculate the total Rally Points of each submission, the top four finalists will be announced on March 22, 2020. After the official announcement, the weeklong rally begins for each of the four finalists to bring their community and supporters nationwide together in preparation for the live voting event.
- Period 3 (March 28 – 29, 2020) – The four finalist communities will compete to receive as many votes as possible at www.KraftHockeyville.com from 7 a.m. ET on March 28 until 11 a.m. ET on March 29. The winner of Kraft Hockeyville™ USA 2020 will be announced on March 29, 2020 during an intermission of an NHL game on NBCSN and will be awarded the grand prize of $150,000 in rink upgrades from Kraft Heinz and an opportunity to host an NHL Pre-Season Game. The First Prize rink will receive $30,000 in rink upgrades while the Second Prize rinks will each receive $10,000 in rink upgrades. Each of the four finalists will also receive $10,000 worth of new hockey equipment from the NHLPA Goals & Dreams program.
This year, one lucky fan will also win a trip for two to a Stanley Cup® Game from Kraft Heinz. Starting March 22 through 29, fans can register online at www.krafthockeyville.com to be entered. Additionally, each vote cast during the 28-hour voting phase from March 28 to 29 equals one entry into the sweepstakes, so fans are encouraged to vote multiple times for their favorite community1.
Since launching in Canada in 2006, Kraft Hockeyville™ has positively impacted more than 120 communities with more than $5 million awarded in rink upgrades across Canada and the U.S. During the program, Kraft Heinz will feature its diverse portfolio of products to unite hockey fans in their celebrations of the sport and their communities, including Planters, Kraft Natural Cheese, Maxwell House, Oscar Mayer, Heinz Ketchup and Kraft Macaroni & Cheese.
For complete contest rules and nomination applications, visit www.KraftHockeyville.com. Kraft Hockeyville™ USA can also be found on Facebook (KraftHockeyvilleUSA), Twitter (@HockeyvilleUSA) and Instagram (@KraftHockeyvilleUSA). Fans can join the conversation using #HockeyvilleUSA.
NHL, the NHL Shield, the word mark and image of the Stanley Cup, and the word mark NHL Winter Classic are registered trademarks and the NHL Winter Classic logo, and HOCKEYVILLE are trademarks of the National Hockey League. © NHL 2019. All rights reserved.
Other news from the department business & finance
Get the food & beverage industry in your inbox
From now on, don't miss a thing: Our newsletter for the food & beverage sector brings you up to date every Tuesday and Thursday. The latest industry news, product highlights and innovations - compact and easy to understand in your inbox. Researched by us so you don't have to.
