The world on the move, intelligent nutrition and high-tech harvesting
Mintel publishes global food & beverage trends for 2030
Mintel knows what consumers want - and why. In its latest trend report, Mintel predicts which three major trends will turn the global food, beverage and hospitality industry upside down over the next ten years
Photo by Vitalii Pavlyshynets on Unsplash
● A changing world: The companies that do something for us and our planet will be successful.
● Intelligent nutrition: Technological progress is creating individually tailored opportunities for improving physical and mental health.
● High-tech harvesting: Food science and state-of-the-art technology
are becoming increasingly important to secure the global food supply.
For their own good and for the good of the planet, consumers will become increasingly plant-based. Whether it's beer made from bulky breakfast cereals or packaging made from fungal waste, companies are already paving the way for sustainable consumption and innovation by reusing food waste.
Consumers are learning what makes them unique through the increasing use of data collection technologies, apps and DNA testing. With increasing life expectancy, they are trying to understand how a healthy diet contributes to long-term mental health.
Using the latest technology, companies will bring product innovations to market, reduce production times and still be trustworthy. Agriculture will fight global food insecurity through new areas of cultivation in Africa and India and agricultural innovations such as floating farms.
In this report, Alex Beckett, Associate Director, Mintel Food & Drink, and his team clearly explain how health, technological advances and trust will drive the packaging industry and marketing to new heights of performance and change chemical formulations in the years ahead.
A changing world
"Over the next decade, consumers will yearn for real change, for someone to take the lead on environmental issues, ethical business practices, public health and other fundamental issues. Consumers will reward with their loyalty the companies that are willing to act and tackle the major social problems of our time. The companies that are heralding the new era of conscious consumption will emerge from this decade as winners. Because the conscious consumer of tomorrow wants environmentally friendly products and packaging. And he wants to be supported in his decision for a more sustainable, environmentally conscious diet.
Intelligent nutrition
"Over the next ten years, DNA testing kits will help consumers learn more about themselves and adapt their diet and lifestyle for the benefit of their health. Through targeted analysis of the results, they will understand what they need to do to improve their general health and their mental and emotional health. Companies that want to successfully support their customers in these efforts must develop a more individual product range and smart home solutions".
High-tech harvesting
"The interlinking of science and food production will increase yields and combat climate change. It will be particularly important to educate consumers about the many advantages of synthetically produced foods over natural products, including sustainability, health benefits and cost savings. The industry must focus more on the preservation of nature and the protection of mankind in order to be able to offer new, modern solutions. In a world in which scientists will in future partly take over the role of farmers, transparency is the top priority. No matter whether the food comes from the laboratory or from the field. It's the only way to build trust."
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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