The world´s first whisky created by AI wins gold
Mackmyra Intelligens has been named Best of Category
Together with Microsoft and the Finnish technology consultant Fourkind, Mackmyra has created Mackmyra Intelligens, the world's first whisky developed using artificial intelligence (AI). Mackmyra Intelligens was presented for the first time in May 2019, at the big tech conference The Next Web in Amsterdam and has since then received a great deal of attention worldwide.
Mackmyra Swedish Whisky AB
Now Mackmyra Intelligens has been awarded a Gold and has been named Best of Category by the well-regarded Craft Spirits Awards Competition organized by the American Distilling Institute.
“Innovation has always been a key word for us at Mackmyra. Therefore, it is no coincidence that it was we who created the world's first AI whisky. Now that an incredibly competent jury has awarded it a Gold medal and the Best of Category is great proof that what we are doing is absolutely right, ”says Angela D'Orazio, AI Whisky Mentor and Master Blender, Mackmyra.
“When we started the project, our goal was to push the boundaries of what's possible with technology but at the same time create something that competes with the world's best products without any gimmicks. That Intelligens has won Gold in a prestigious competition feels great. This really proves that machines can be used to augment experts in very diverse ways and I'm optimistic about what the future holds. ” says Jarno Kartela, Principal Machine Learning Partner, Fourkind.
“Creating ideas for truly innovative, new products takes time and effort. It’s been a privilege to help augment Mackmyra’s human expertise and craftsmanship with our technology in order to generate differentiated products that retain the spirit, look and feel of their brand. We believe in a future where the power and speed of AI is paired with the ingenuity of a person or an organization empowered to break new boundaries, while respecting everyone’s right to privacy as well as ethical treatment of data. Congratulations to Mackmyra on leading here.” Nina Lund, Retail and Consumer Goods Sector Lead, Microsoft EMEA (Europe, Middle East, Africa)
Other news from the department business & finance
Get the food & beverage industry in your inbox
From now on, don't miss a thing: Our newsletter for the food & beverage sector brings you up to date every Tuesday and Thursday. The latest industry news, product highlights and innovations - compact and easy to understand in your inbox. Researched by us so you don't have to.
Most read news
More news from our other portals
See the theme worlds for related content
Artificial intelligence (AI) for food and beverages
Artificial intelligence (AI) is optimizing the food and beverage industry through automated quality control and more accurate demand forecasting. AI plays a particularly important role in product development by analyzing taste preferences and market trends. This allows new products to be developed that are better tailored to consumer needs, increasing efficiency and customer satisfaction.
Artificial intelligence (AI) for food and beverages
Artificial intelligence (AI) is optimizing the food and beverage industry through automated quality control and more accurate demand forecasting. AI plays a particularly important role in product development by analyzing taste preferences and market trends. This allows new products to be developed that are better tailored to consumer needs, increasing efficiency and customer satisfaction.
