Metsä Board and Esbottle are developing a new concept for an ecological paperboard flute cup for celebration drinks
The innovative shape of the paperboard cup is the result etween Esbottle and Metsä Board
Metsä Board
Esbottle, based in Espoo, develops innovative, responsible and high-quality solutions for the beverage and food industry. The innovative shape of the paperboard cup is the result of collaboration between Esbottle and Metsä Board's packaging design team. The classic flute shaped design consists of two parts enabling the cup and base sections to be stored inside each other so they can be transported and recycled efficiently.“Together with Esbottle, we are now testing the concept and researching material options, while exploring the market interest and other potential uses. I think this innovative paperboard cup is an excellent example of combining paperboard potential, design and new technology in an ecological way,” says Ilkka Harju, Packaging Services Director of EMEA & APAC, Metsä Board.
Other news from the department business & finance
Get the food & beverage industry in your inbox
From now on, don't miss a thing: Our newsletter for the food & beverage sector brings you up to date every Tuesday and Thursday. The latest industry news, product highlights and innovations - compact and easy to understand in your inbox. Researched by us so you don't have to.
Most read news
More news from our other portals
Something is happening in the food & beverage industry ...
This is what true pioneering spirit looks like: Plenty of innovative start-ups are bringing fresh ideas, lifeblood and entrepreneurial spirit to change tomorrow's world for the better. Immerse yourself in the world of these young companies and take the opportunity to get in touch with the founders.