Hornitos Tequila Breaks into the Ready-To-Drink Category

Launch of Hornitos® Tequila Seltzer

26-Mar-2021 - USA

Ready to jumpstart your summer seltzer season? Hornitos has you covered. Hornitos® Tequila, a leading premium tequila brand founded on the belief that nothing great ever happens without taking a chance, announced the launch of a bold, new line of tequila-based ready-to-drink beverages, Hornitos Tequila Seltzer, which hits shelves in the U.S. beginning this week.

The products combine real Plata tequila with refreshing seltzer, resulting in the perfect choice for those seeking a refreshing, ready-made cocktail for their high-energy moments this season. Hornitos Tequila Seltzer is available in two natural flavors - Lime and Mango - without any artificial sweeteners.

From its start -- when founder Don Francisco launched the brand in honor of Mexican Independence Day more than 70 years ago - Hornitos has had a shot-taking history of breaking boundaries for the betterment of tequila. With the creation of Hornitos Tequila Seltzer, the brand further delivers on its innovative spirit, providing tequila and hard seltzer fans simple convenience without having to compromise on the bold flavor and quality that Hornitos is known for.

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“The tequila and ready-to-drink cocktail segments are two of the fastest-growing segments in the spirits category right now, with hard seltzer retail sales up 225% in the last year alone,” said Rashidi Hodari, Managing Director of Tequila at Beam Suntory. “With our pioneering history, we’re excited to seize this momentum and bring tequila and seltzer together to deliver a whole new Hornitos Tequila experience for those looking for a refreshing, premium ready-to-drink beverage.”

Beginning this month, Hornitos Tequila Seltzer will be available in select markets and nationwide this summer. Each variant contains less than 115 calories and natural ingredients. The ready-to-drink, tequila seltzers are available in 12 oz cans, contain 5% ABV and have a suggested retail price of $11.99 per four pack.

In conjunction with the launch of Hornitos Tequila Seltzer, Hornitos is inviting adventurous fans aged 21+ the chance to pursue their own shots in-store and on social media, with the opportunity to win more than $50,000 USD in experiences, prizes and adventures. To learn more about the ‘Call The Shots’ giveaway, fans can head to CallTheShots.com.*

Hornitos Tequila Seltzer joins the top-quality portfolio from the tequila leader, which also includes Hornitos Plata Tequila, Hornitos Reposado Tequila, Hornitos Añejo Tequila, Hornitos Cristalino Tequila and Hornitos Black Barrel Tequila.

To learn more about Hornitos Tequila and its shot-taking brand history, visit www.hornitostequila.com or follow along with Hornitos Tequila on Instagram, Twitter and Facebook.

*No purchase necessary. Must be 21 or older to enter. Making a purchase will not improve your chances of winning. Hornitos Tequila Seltzer “Call the Shots” Promotion (“Promotion”) sponsored by Jim Beam Brands Co. (“Sponsor”), and is administered by Prize Logic, LLC (“Administrator”). The Promotion begins on April 1, 2021 and ends on June 1, 2021 (“Promotion Period”). The Promotion consists of an “Instant Win Game” and a “Sweepstakes.” The Administrator’s computer is the Promotion’s official clock. You may enter the Promotion via online entry.

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