Jet-Puffed Introduces New Stand-up Resealable Bags and New Bites in Three Flavors for Indulgent, Easy Snacking

Resealable and Stand-Up Bag Innovation Ensures Soft & Fluffy Marshmallows

12-Apr-2021 - USA

While most people associate marshmallows with s’mores by the campfire or hot cocoa, nearly 50% of Americans snack on marshmallows right out of the bag¹. Today, Jet-Puffed introduces two new lines of snacking marshmallows that will be sure to make all marshmallow snackers nationwide rejoice. Available now, Jet-Puffed is launching regular, mini and strawberry flavored marshmallows in a stand-up resealable pouch. The premium packaging and resealable feature help maintain the soft and fluffy texture of Jet-Puffed marshmallows to ensure every marshmallow bite is as good as the last.

For those who prefer a more indulgent sweet treat, Jet-Puffed is also releasing new Jet-Puffed Bites: snack-sized marshmallows that are covered in indulgent toppings and available in 3 delicious flavors --Coconut, Birthday Cake and S’mores. Both new lines meet the needs of consumers looking for snacks with convenience, portability, and resealable freshness.

New Jet-Puffed Bites are available in three indulgent flavors:

S’mores: Vanilla flavored marshmallows wrapped up in a milk chocolatey coating, topped with graham cracker crumbs

Birthday Cake: Buttery vanilla cake flavored marshmallow wrapped up in a creamy white chocolatey coating, topped with rainbow sprinkles

Coconut: Coconut flavored marshmallow wrapped up in a dark chocolatey coating, topped with toasted coconut

“Our new resealable packaging and Jet-Puffed Bites lineup are answering a consumer desire for more snackable marshmallows.” says Allison Kelly, Associate Director at Kraft Heinz. “The stand-up resealable bags deliver marshmallows that are easy to store and help them stay soft and fluffy, while our new Bites flavors offer an exciting variety of new indulgent flavors.”

https://www.yumda.com/en/news/1170598/jet-puffed-introduces-new-stand-up-resealable-bags-and-new-bites-in-three-flavors-for-indulgent-easy-snacking.html