Rritual Superfoods enters into partnership with CROSSMARK

27-Apr-2021 - Canada

Rritual Superfoods Inc. (Rritual or the Company) (CSE: RSF) (FWB: 0RW) is very pleased to announce that the Company has signed a partnership agreement with CROSSMARK Inc. (CROSSMARK) has signed a partnership agreement. The partnership represents a fundamental giant step forward for Rritual, as it is expected to accelerate brand growth and open retail channels to reach or exceed 40,000 points of distribution in the United States.

Headquartered in Plano, Texas, CROSSMARK is a leading sales and marketing services agency specializing in helping retail brands grow in virtually every category of the consumer goods industry. For more than 100 years, CROSSMARK has served as a growth engine for the world's top-performing companies, ultimately providing them with increased sales and brand success. The company's core services are Headquarters Sales, Retail Services and Marketing Services. These include e-commerce solutions, omnichannel expertise, insights & analytics, order-to-cash, and customer engagement through

in-store and out-of-store measures. The strategic collaboration is expected to deliver actionable insights that drive growth and establish Rritual as a brand in the superfoods category.

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In this way, CROSSMARK is contributing to Rritual's growth trajectory: - Expertise in every distribution channel: Grocery, Pharmacy/Drugstore, Convenience, Natural & Specialty, Mass Merchandise, Club Offerings, E-commerce - Headquarters Sales: planning, sales, execution, brand management - Retail Services (retail categories): sales, merchandising, shelf management, auditing, resets - Marketing Services (marketing services):

Experiential Marketing, In-Outlet Customer Engagement, Shopper Marketing, Omnichannel Marketing, Digital Marketing and Media - Insights & Analytics: Proprietary Data Sets, Integrated Insights lead to smarter solutions for faster growth.

CROSSMARK will accelerate Rritual's development, making a significant contribution to our overall strategy of partnering with leading brands nationally. CROSSMARK is simply best in class, says David Kerbel, CEO of Rritual. Their technical expertise and relationships will strengthen the Rritual brand and allow us to grow more quickly and efficiently on a national level with a lean internal team.

Jim Badalati, CROSSMARK's SVP of Customer Development West, said, "We look forward to working with David and the team at Rritual as partners. David and I started together at CROSSMARK more than 20 years ago and are used to getting things right at the beginning.

At Rritual, we see it as our goal to be within reach of what the customer wants with our brand, Kerbel said. We will maintain a particularly effective partnership based on the joint implementation of our strategic sales plan. CROSSMARK and Rritual focus on competence and perfection. Together we are Rritual.

Kerbel, who previously served on CROSSMARK's executive team, has worked with CROSSMARK leadership to craft an approach that is tailored to Rritual's needs - taking into account the initial opportunities in the superfoods category and looking at what is needed to position Rritual as a category leader. The relationship also allows both parties to leverage the expertise Rritual brings to the table to further develop the partnership with its preferred focus. (dpa)

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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