Budweiser Brewing Group, En+, Canpack and Elval pilotnew beer can with lowest carbon footprint
Budweiser Brewing Group, the UK arm of AB InBev, together with RUSAL, the Metals segment of En+ Group, the world’s largest producer of low carbon aluminium, CANPACK, global manufacturer of aluminum beverage cans, and ELVAL, a leading aluminium rolling expert, announce the launch of a pilot to produce a can with the lowest ever carbon footprint for an AB InBev beer can in Europe.
The pilot will see the production of five million ultra-low carbon Budweiser 440ml cans using new inert anode aluminium technology, produced using renewable electricity. The cans will carry the lowest ever carbon footprint for an AB InBev Europe can and will be sold across UK retailers as soon as Autumn 2021.
Photo by Delaney Van on Unsplash
The low carbon can is the result of a partnership amongst sustainability-minded businesses who have worked together to pilot the initiative in Europe. The cans will be produced by CANPACK UK using 100% renewable electricity and made out of aluminium coils manufactured by ELVAL, the aluminium rolling division of ElvalHalcor (ATHEX-ELHA). The metal was produced by replacing the usual primary aluminum with the ALLOW INERTA – ultra-low carbon primary aluminium produced by RUSAL with the breakthrough emission-free inert anode technology. The cans will be filled at Budweiser Brewing Group UK&I breweries in Magor, South Wales and Samlesbury, Lancashire powered by 100% renewable electricity.
By partnering across the value chain, the can is traceable back to its source. It starts with ALLOW INERTA, produced with the breakthrough inert anode technology, and it is mixed with recycled aluminium. This new formula achieves the lowest ever carbon footprint for an AB InBev Europe aluminium can, it is infinitely recyclable, and brings the future of low-carbon, sustainable packaging to consumers.
The low-carbon cans will continue to support decarbonisation through their endless recyclability. Three quarters of all aluminium ever produced is still in use today and decarbonisation is accelerating in the industry, showing consumers can trust aluminium as a circular and low-carbon packaging material.
Alongside its ambitious global sustainability goals, Budweiser Brewing Group UK&I aims to brew the UK’s most sustainable beers. Since January this year, the company has brewed every single can, bottle and keg in the UK with 100% renewable electricity from its own wind turbine and two solar farms. Following a £115+ million investment, the brewer has also removed plastic rings from its entire portfolio and has met its goal of brewing with 100% British-grown barley, reducing carbon emissions and championing local agriculture
Other news from the department business & finance
