Vegan innovations end up in the shopping basket for the sake of animal welfare and the environment

Shrimp from the field, egg from soy

27-Jan-2022 - Germany

Nestlé is providing new taste experiences on the veggie shelf beyond the international "Veganuary" promotion month. In a market test, fans of animal-free products were able to try the vegan egg alternative Garden Gourmet vEGGie and the completely plant-based shrimp Garden Gourmet Vrimp in selected supermarkets for a limited time. Garden Gourmet asked shoppers why they reach for the two vegan innovations. According to the test, animal welfare and environmental protection are decisive as the most important purchase criteria.[2]

Egg without chicken: Veggie fans reach for it above all for the sake of animal welfare

To the vegan egg replacement above all humans, who eat already less animal products or their nutrition on less meat & CO. to change want. Whether Veganer:inside, Vegetarier:inside or Flexitarier:inside, in one they are united. All say yes to animal welfare and buy a plant-based egg alternative primarily for this reason. Especially for vegans, the application is another important criterion: finally egg dishes land on the plate again.

Now it's about the veggie sausage

Veggie products: EU Parliament decides on ban on labelling

Read news

The vegetable egg alternative Garden Gourmet vEGGie is made with soy protein and contains omega-3 fatty acids. It carries a Nutri Score of A. The thick vegan egg substitute can be scrambled and fried like real eggs, such as for scrambled eggs or omelets. Garden Gourmet vEGGie is also suitable as an ingredient for baking. One package contains 300 milliliters, which is equivalent to six eggs.

Shrimp without fishing net and fish without hooks: bought for environmental reasons.

For fans of fish and seafood, according to the survey, it is less about animal welfare when they put corresponding vegan alternatives in their shopping baskets. Mainly they buy the vegetable counterparts of the sea inhabitants for reasons of environmental protection.

The Garden Gourmet tuna fish has been very well received by veggie fans since its nationwide launch in the fall: In the last six months, more than half a million jars crossed the checkout line. Now the plant-based Visch is getting an ally on the sea front.

Based on a combination of seaweed, peas and konjac root, Garden Gourmet Vrimp vegan shrimp carry a Nutri Score of B. Garden Gourmet Vrimps have the distinctive texture and flavor of succulent animal shrimp. They are perfect for salads and poke bowls, stir-fries, fried foods and more. One jar contains 95 grams of vegan shrimp.

Chicken jerky is popular introduction to plant-based alternatives

Starting in February, veggie fans can prepare two crispy classics in the skillet or oven: Garden Gourmet 's new vegan chicken alternatives Vegan Nuggets Chicken Style and Vegan Schnitzel Chicken Style are available in stores nationwide and permanently.

The novelties are soy-based and contain protein and fiber. They are juicy on the inside and crispy on the outside - just as the breaded classics should be. The nutritional values are also impressive, with a Nutri-Score of A. The vegan chicken substitute is the most important variety of meat for flexitarians: half of them explicitly look for it on the shelf.[3]

Garden Gourmet is among the market leaders in Germany.

Demand for plant-based alternatives remains high: with market growth of 37%, 2021 was another veggie year.[4] Thus, the strong growth of the sector has continued for several years. After all, there are many veggie lovers in Germany: More than half of the people in this country would like to put fewer animal products on their plates.[5]

"Plant-based products with good taste and good nutritional values for all veggie fans, that is our most important goal at Garden Gourmet," says Heike Miéville-Müller, Business Unit Manager of the brand. "We are now number 2 in the veggie market. We have already been able to convince with plant-based meat. Our vegan Sensational Burger has been a hit, with more than 30 million patties sold since its launch. But we can do much more than plant-based meat substitutes. So we are taking off in new segments that have hardly been tapped so far. We took the first step with our tuna fish. Now we're looking at the vegan shrimp and egg substitute categories."

More sustainable production: soy from Europe.

Garden Gourmet uses only non-GMO soy for its products. Currently, most of the raw material comes from Europe - in the future, the goal is 100%. The veggie brand already relies entirely on European soy in the Sensational Burger recipe.

Nestlé focuses on more plant-based products on the way to climate neutrality

Nestlé is continuously expanding the range of plant-based foods and hot beverages in its product portfolio. A growing range of completely plant-based products is contributing to Nestlé's goal of becoming carbon neutral by 2050.

The company will gradually reduce its environmental footprint over the next few years until "green zero" is achieved. The measures affect the entire value and supply chain - from the field to the store. Nestlé already aims to halve its greenhouse gas emissions by 2030.

More information on Nestlé's journey to "Green Zero" can be found here.

Downloadable images of the prepared products can be found here.

[1] Source: Two brand-owned, non-representative surveys conducted as part of the market test between November 2021 and January 2022. Of the shoppers :inside, more than 570 people participated in the survey.

[2] Source: Two brand-owned, non-representative surveys as part of the market test in the period from November 2021 to January 2022. Of the shopper :in, more than 570 people participated in the survey.

[3] Source: shopper study, Nymphenburg Group for Garden Gourmet; CM know-how substitute products 2020/21 mapping -purchase decision -placement -shelf.

[4] Source: IRI, Information Resources GmbH, sales growth in %, vegetarian part ready meals, Germany LEH total > = 200 sqm, YTD week 47 21 vs. 20

[5] Source: BMEL - Nutrition - Germany, as it eats - the BMEL nutrition report 2020

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

https://www.yumda.com/en/news/1174493/vegan-innovations-end-up-in-the-shopping-basket-for-the-sake-of-animal-welfare-and-the-environment.html