European Beer Star: Association of Private Breweries announces cooperation with Doemens
The managing directors of the Private Breweries, Roland Demleitner and Stefan Stang, have informed Doemens that from now on the "European Beer Star" tasting competition will be held without Doemens, their partner of many years.
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Since the pretest in 2003, Doemens has developed the tasting categories for the European Beer Star according to the conceptual approach of the private breweries, has created the category descriptions, and has constantly taken the lead in expanding them in an international context. Since 2004, Doemens has also been responsible each year for beer reception and storage, for organizing and conducting the tasting competition, and for training the tasting team leaders, and has also provided the tasting rooms.
This marks the end of a 20-year success story. Doemens contributed significantly to the establishment and development of the European Beer Star with its know-how, with its international network and its excellent reputation.
The reasons for the termination? It cannot be due to the spacious new premises in the Doemens new building with potential for growth, or to the professional and efficient cooperation, which was demonstrated again in the 2022 run alone. Still for the European Beer Star 2022, Doemens supplied the complete know-how for the spider web representation of the beer aroma. Named by the Association of Private Breweries were the Nuremberg Exhibition Grounds as the future tasting venue and a shipping partner. Out of the question for Doemens was an offered future cooperation at sponsor level, such as is practiced with logistics company Quehenberger.
"It is a great pity and it came abruptly, Doemens would have liked to continue writing in the success story of the European Beer Star. Nevertheless, we wish the competition every success" says Doemens Managing Director Dr. Werner Gloßner. Our sensory know-how and our possibilities are predestined to do something with it," states Dr. Michael Zepf, head of the Doemens Genussakademie, and Dr. Gerrit Blümelhuber, whose business area included the tasting, adds: "We have proven many times over at
that we can do tastings.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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