Trending ingredients: Calendula
10-Mar-2023
- Germany
Hans / Pixabay
Calendula extract has been long used as a source of lutein in the VMS category. As vision health becomes a key consumer health concern, it is expected to enter the food and drink categories.
According to Mintel GNPD data, among the food and drink new products launched in the last three years (December 2019 – November 2022) that emphasize calendula ingredient, tea has been the major category, while the rising trend of dairy products is obvious.
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