Anuga Meat 2023

Platform for meat industry worldwide - from traditional to innovative, from regional to plant-based

12-Jul-2023 - Germany

Once again, Anuga meat will bring together the who's who of the international meat industry for Anuga in Cologne from October 7 to 11, 2023. With currently around 600 exhibiting companies, the Anuga trade fair for meat, sausage and poultry is excellently positioned. A total of more than 800 producers from the meat and sausage product segment are expected when the trade fair begins.

In order to meet consumer demands for healthy nutrition, regionality, sustainability as well as animal welfare, this year's Anuga Meat will once again focus not only on meat, sausage and poultry but also on vegan and vegetarian meat alternatives as well as plant-based protein substitutes. The latter will be featured primarily in the special show "Meet more Meatless."

Top exhibitors this year include Bell, Beyond Meat, Bigard, BRF, Campofrio, Cris-Tim, CPF, ElPozo, Grupo Vall Companys, Inalca, JBS, Lamex, LDC, Noel, Tönnies, Tyson, VanDrie, Vion, Westfleisch and Wiesenhof. Major European group holdings come from Belgium, France, the UK, Italy, the Netherlands and Spain. In addition, the South American continent is represented by Argentina, Brazil, Paraguay and Uruguay. Important group participations are: Associação Brasileira das Indústrias Exportadoras de Carnes (Abiec), Associação Brasileira de Proteína Animal (ABPA), German Meat, Meat and Livestock Australia (MLA), Instituto Nacional de Carnes (INAC) and Instituto de la Promoción de la Carne Vacuna Argentina (IPCVA). They represent the entire range of meat production in its various processing stages: from unprocessed meat products, meat preparations and convenience products to fine sausage and ham products and regional specialties.

The sub-segments of Anuga Meat are divided among the halls as follows to give trade buyers more orientation: Hall 5.2 Sausages, Hall 6 Red Meat, Hall 9 Poultry and Red Meat. The high participation of suppliers at Anuga Meat shows that exports continue to be a key priority for the international meat industry. Tapping into new market potential is particularly important.

Trends and themes: Global market shows growth and changing consumer preferences
According to statistics from knowledge partner Innova Market Insights (data from July 2017 to June 2022), the meat industry worldwide is experiencing an average annual growth rate of 5.4 percent in new product launches. This indicates a dynamic and changing market characterized by changing consumer preferences.

Within the 'meat' category, several fast-growing demands were recorded. Consumers value regionality and traceability of products, and continue to address issues such as animal welfare and animal protection. Ethical and environmentally friendly claims achieved a growth rate of 17 percent, followed by halal products at 14 percent. High protein content and corresponding origin claims also registered a growth rate of 14 percent.

In terms of market penetration, Vietnam proved to be the fastest growing market with a 51 percent growth rate in new product launches. South Korea followed close behind with a growth rate of 38 percent over the same period.

While Vietnam and South Korea demonstrated rapid growth, the United Kingdom, China, and Germany showed the highest activity in new product launches between July 2021 and June 2022. These three countries have market penetrations of 19 percent, 14 percent, and 13 percent, respectively, indicating a strong presence and consumer interest in meat products.

The Future of Meat Substitutes
A continuing trend is the growth of plant-based alternatives, or meat substitutes, which also serve the growing market of so-called flexitarians. According to a consumer survey (2021), consumers are more open to new technologies after seeing where plant-based innovations have led (41 percent).

The reasons for limited consumption of meat are generally similar to those that are causal to vegetarians' avoidance of meat, that is, a mix of health and environmental motivations such as conservation of resources.

This trend is causing meat departments to move toward a protein department, offering alternative protein sources based on soy, wheat or peas, and much more.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

https://www.yumda.com/en/news/1181039/anuga-meat-2023.html