HEINEKEN and Iberdrola offer renewable energy to hospitality customers
HEINEKEN Spain and Iberdrola join forces to offer 100% renewable energy to its hospitality customers
HEINEKEN Spain and Iberdrola offer its hospitality customers 100% renewable energy. In line with HEINEKEN Spain's social commitment to promote the future of the hospitality industry and ensure its sustainability, the company has signed a new agreement with Iberdrola to offer its HORECA customers access to renewable electricity at an exclusive discount, a subsidized energy tariff that can be accessed through Eazle, the brewery's e-business platform. An initiative that allows hoteliers to reduce the impact of energy on their bottom line and also helps to reduce the brewery's CO2 emissions in its scope 3 and contribute to having 30% less net emissions by 2025.
In addition, as part of the initiative, Iberdrola will offer the possibility of incorporating its Smart solutions in the establishments, focused on reducing the energy bill and emissions generated, with additional discounts on the standard price. Thus, hoteliers will be able to save on their consumption while contributing to the environment by installing self-consumption, charging points for electric vehicles or replacing their heating and cooling systems with heat and cold pumps.
The first phase of the project began last month and will run until December in establishments in Seville, Cadiz, Huelva and Malaga, with a second phase to be extended nationwide.
As Carmen Ponce, Director of Corporate Relations and Sustainability of HEINEKEN Spain explains: "Our commitment to sustainability covers the entire value chain, from the field to the bar and homes, and therefore we are firmly committed to collaboration and alliances with strategic partners such as Iberdrola that help us on this path to offer the hotelier its sustainable transition with the best conditions".
"This is a step in Heineken's commitment as a strategic partner to cover all its renewable energy needs and those of its entire value chain, in the common interest of decarbonizing the economy, and which adds to the agreements already reached with the signing of a PPA contract that ensures the long-term supply of renewable energy, or the recent agreement to deploy infrastructure charging points for electric vehicles at its facilities," said Alfonso Calderón, commercial director of Iberdrola.
This alliance is a further step in the relationship that Iberdrola and HEINEKEN Spain began in 2019 with the signing of the industry's first long-term power purchase agreement (PPA, Power Purchase Agreemen). This agreement guarantees that the electricity consumed by the brewery in its four factories in Spain and in its offices is renewable and comes from the photovoltaic plant in Andévalo (Huelva), which avoids the emission into the atmosphere of more than 100,000 tons of C02 per year.
In addition, in order to provide service to Heineken's fleet of electric delivery vehicles and its employees, Iberdrola has installed around 50 private charging points in the brewery's offices and factories.
This program joins other recent initiatives of the brewery to support the sustainable journey of bars and restaurants in our country. In the last three years, the company has allocated more than 576 million euros to support the competitiveness of the hospitality sector. In addition, since 2010, and in its commitment to reduce its emissions throughout its value chain, HEINEKEN Spain has already achieved together with its distributors a 19.5% reduction in CO2e from distribution, and since then, continues its commitment to sustainable logistics through its pioneering last mile delivery project. The company also helps its customers with the installation of more than 238,000 eco-efficient coolers, with significant economic savings and a 52% reduction in emissions.
The terrace furniture, made from 100% recyclable and recycled materials, is also an excellent example of how the brewery promotes circular economy in the sector. In 2020, this initiative enabled the company to recover 530 tons of plastic, more than 1,000 tons of recycled steel and almost 120 tons of aluminum to manufacture tables, chairs and umbrellas for bars.
The brewery's HORECA customers will be able to access the tariff through the e-business platform Eazle, where the brewery's entire value proposition to hoteliers is articulated, with facilities to place orders 24/7, reduce paperwork and even access a job bank for the sector.
Thus, HEINEKEN Spain and Iberdrola join forces to offer their hospitality customers 100% renewable energy.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in Spanish can be found here.
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