Microdrinks from waterdrop® refine the water in ALEXA
Drink more water and live healthier! This is what waterdrop® wants to motivate all visitors to ALEXA to do with its new Signature Store, which opened on August 8. On 80 square meters on the first floor of the popular shopping and leisure center at Alexanderplatz, the new tenant offers a wide selection of fruity-fresh microdrinks. The sugar-free extracts from fruits and plants in cube form transform water into a refreshingly aromatic drink with valuable vitamins in no time at all. The selection of fruity flavors and varieties is huge and leaves nothing to be desired. With the option to refine their water, people are encouraged to drink more and stay hydrated - because if it tastes good, people like to drink it. waterdrop® comes from Vienna (Austria) and is represented with its stores worldwide. With the opening at ALEXA, the company now has 40 stores. Sonae Sierra was responsible for leasing. The real estate specialists manage the ALEXA on behalf of the owner Union Investment.
"ALEXA particularly enjoys providing a stage for the best innovations in retail," says Oliver Hanna, Sonae Sierra, Center Manager of ALEXA. "This way, our visitors* always experience hip trends. The compact microdrink cubes from waterdrop® not only represent a healthier lifestyle, but can also help reduce plastic waste and avoid transportation."
"We are very excited to be able to present a signature store in the usual waterdrop® style to our community here in Berlin, as well as to those who want to join us soon. On site, customers will not only receive personal advice, but can also browse through our assortment at their leisure and try different varieties of our delicious microdrink cubes. And there is guaranteed to be something for every taste. After all, our mission is to help people drink more to stay healthy and fit, while reducing the use of single-use plastic bottles to help our environment. If an individualized experience in our stores and our fruity microdrinks can help us do that, we will have achieved our goal," says Martin Murray, Co-Founder and CEO at waterdrop®.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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