75 years of Soletti
An Austrian brand success story in blue and yellow
The cult stick from Styria has been produced in Feldbach for 75 years. From the ear to the salt, Soletti is Austrian through and through and the brand has long since become synonymous with pretzel sticks. And rightly so, because Soletti are naturally made from 100% Austrian flour and 100% palm oil-free salt from the local Alps.
75 years of Soletti Salzstangerl
Kelly Ges.m.b.H.
Originally, only pretzels were baked by master baker Dr. Josef Zach. By simplifying the production process, the Soletti Salzstangerl was invented in 1949! In 1985 the company was taken over by the domestic market leader Kelly, and for 75 years Soletti Salzstangerl have been one of the most popular domestic snack products. The unique quality, the typical shape and the unmistakable taste are reflected in the popularity and familiarity ratings of over 95%.
Today ...
Soletti is and remains THE original and is simply indispensable in Austrian households. The brand - as well as the product - is popular far beyond the borders with young and old alike. As a love brand and iconic snacking fun, Soletti is an integral part of family celebrations, get-togethers with friends and acquaintances and is also a must for fun games evenings.
As a brand, Soletti connects generations and is - as the brand slogan promises - simply "always there!".
Tomorrow ...
In order to secure Feldbach's future as an important Intersnack production site, the plant will be expanded this year and the production facility will be brought up to the latest technical standards.
The KULT-Stangerl is also always present in Vienna.
Soletti is celebrating the kick-off of all the anniversary celebrations for 75 years of Soletti as a generational love brand in the MuseumsQuartier Vienna. In keeping with the motto of tradition meets cheeky cult bag, Soletti is presenting a design collaboration with the innovative Viennese label Palla Vienna in the world's largest art and culture venue.
The 75th anniversary Soletti-always-with-you bags, limited to 300 pieces, are now available at MQ Point, Museumsplatz 1, 1070 Vienna - while stocks last.Kelly has been the exclusive MQ goes Green partner for SDG goal no. 12 "Sustainable consumption and production" with its Kelly's and Soletti brands since 2024.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
Other news from the department business & finance
