Revolution on the instant shelf

followfood launches the first organic instant noodles

25-Nov-2024

followfood

Organic where no one expects it: with its first organic instant noodles, followfood is entering an area that no one in the organic sector had previously had on their radar. With this bold step, the company is showing that organic can also be simple, quick and accessible to everyone. The new product category brings sustainable nutrition to a place where it would hardly have been expected before: the instant noodle shelf.

The market for instant noodles is huge. They are seen as a quick, convenient meal - but rarely as high quality or sustainable. This is exactly where followfood comes in: With the first organic instant noodles, the organic sector is revolutionized and brought into a market segment that is still dominated by conventional products. The message is clear: organic is for everyone and must be available in every product category.

How can and should organic be?

"For a sustainable food supply, we need more organic products. To achieve this, we must not limit ourselves to traditional product segments," explains Julius Palm, CMO of followfood. "Organic is more than just a niche. We just don't have the right offerings. We have to be bold and take our products to places where you wouldn't expect them. Our organic instant noodles are the first step and show that organic can also be different - unconventional, uncomplicated and delicious."

For quick organic cravings: three varieties - from spicy to hot

The instant noodles from followfood set new standards with high-quality organic ingredients. Whether spicy chili noodles, creamy carbonara style noodles or spicy teriyaki noodles: everyone will find something to their taste - simply, quickly and without compromise.

Unusual? Unconventional social media campaign

To coincide with the product launch, followfood has developed a high-reach social media campaign that underlines the unconventional concept. Under the slogan "You can now find organic products in unusual places", the organic instant noodles will be presented in surprising places from November 21 - from car washes to elevators to ghost trains. With this campaign, followfood not only wants to create awareness for the product innovation, but also send a message: Organic is no longer just something for the niche - it can be modern, everyday and uncomplicated.

Influencers and streamers from the gaming scene in particular, who are characterized by courage, honesty and transparency, are part of the campaign. With their wide reach and authentic appearance, these strong personalities give followfood's organic instant noodles exactly the impact they need to stand out in the snack market. The message is clear: organic can be cool, modern and uncomplicated.

Sebastian Sterzik is a content creator and streamer with over 350 thousand followers on YouTube and part of the artist collective INSTINCT3. In his high-quality videos, he presents current gameplays as well as well-known classics. Sterzik uses his reach to bring about positive change and show how the gaming community can actively contribute to social engagement.

The stage name Aria Addams is used by Milo Pochylsky to give queer people a voice in the gaming world as a drag queen. As a self-proclaimed "diversity officer", her goal is to bring more tolerance and openness to the Twitch community.

Simon Krätschmer is a presenter, content creator and co-founder of Rocket Beans TV, an online channel for gaming and pop culture. With his authentic style, he stands for creative entertainment and passion for games that reaches a broad community.

"It's not just unusual, but also courageous communication. We are leaving the usual playing fields for food marketing and also our own brand world," says Julius Palm, explaining the campaign. "The organic scene needs to change and adapt to people's needs in order to be fit for the future - not the other way around."

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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