bonduelle enters 2025 with a brand logo redesign and new, consumer-friendly label design
New year, new look: this is the motto under which Bonduelle is presenting itself in the new year with a design relaunch for its popular canned vegetables. The redesigned labels combine modern design elements with a consistently high level of brand recognition.
Brand logo redesign
Bonduelle
Tradition reinterpreted: New Bonduelle brand logo with familiar typography
The central element of Bonduelle's new label design is the new brand logo, which picks up on tried-and-tested components such as the iconic typography, the sun-like arch and the implied leaves and develops them further in a contemporary form. This reinterpretation of the design visualizes the vegetable and salad specialist's commitment to plant-based nutrition and its deep connection with nature. In addition, the claim "100% natural ingredients", which was rated as the most important information by consumers in a quantitative study, will be communicated even more prominently on the front of the label in future. In this way, Bonduelle not only emphasizes the special quality of its products, but also their sustainable origin. From now on, the protein content per portion of the legume products will be highlighted even more clearly for consumers in the form of speech bubbles. In addition, the most important quality features for the entire product range, such as "preservative-free" and "GMO-free", will be clearly and visibly displayed on the labels. The traditional history of Bonduelle, combined with the brand's message of competence, is reinforced by a new heart symbol that refers to the year of foundation, 1853.
"Bonduelle's new brand logo stands for a harmonious evolution of what already exists and symbolizes our special expertise in plant-based nutrition, which has distinguished Bonduelle for generations. At the same time, it reflects our strong awareness of nature and our efforts to act sustainably. We are convinced that with the new logo, the modern label design and the clearly visualized product information, we not only offer consumers better orientation when buying products, but also create trust," emphasizes Gerald Gehrke, Managing Director of Bonduelle.
Added label value: QR code informs interested buyers
A QR code has now been integrated on the back of the label to give customers an understanding of the special features of the natural ingredients processed by Bonduelle and a conscious, plant-based diet. This takes shoppers directly to the Bonduelle website, where they can find comprehensive information on production, the quality of the vegetables used and recipe ideas for various occasions. With this new way of quickly and easily finding out about product details, Bonduelle is underlining its commitment to transparency and customer proximity.
Continuity and orientation: Proven label information is retained
Key design elements and product information have been retained in the redesign of the labels: The proven look with appetizing vegetable illustrations, the clear product name and the Nutri-Score remain important components of the new labels. They continue to offer consumers simple orientation and support them in making conscious, plant-based food choices.
From January, Bonduelle canned vegetables with the new label design will gradually appear on retail shelves. The conversion of other packaging materials and advertising materials will follow gradually over the course of the year.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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