Ferrero launches nutella Plant-Based on the German market just in time for Vegan January
For generations, nutella has stood for passion, quality and care in the selection of all ingredients. Ferrero is now expanding the popular nutella product family with a plant-based variant: nutella Plant-Based. From January 2025, the new spread will be available in German stores just in time for vegan January, offering consumers a vegan alternative that does not compromise on taste.
With the launch of nutella Plant-Based, Ferrero is responding to the diverse and changing needs of consumers and once again demonstrating the decades of experience and innovative spirit of the popular love brand. Following the successful launch in France, Belgium and Italy, nutella Plant-Based will now also be available in Germany.
The nutella Plant-Based recipe
Ferrero does not use milk for nutella Plant-Based. New ingredients such as chickpeas and rice syrup are now part of the recipe. As with nutella classic, the new vegan spread combines only carefully selected ingredients, including hazelnuts and cocoa, to create a unique taste experience. nutella Plant-Based is certified vegan and impresses with the usual Lovebrand quality without compromising on taste. This gives fans the opportunity to choose the nutella variant that best suits their individual needs.
With this latest launch, Ferrero is responding to the growing demand that more and more consumers are choosing to reduce or avoid animal products, whether for dietary or lifestyle reasons. nutella Plant-Based has been developed to meet this demand while welcoming even more people into the nutella family.
Vegan January with nutella Plant-Based
In keeping with vegan January, Ferrero's nutella Plant-Based is aimed at anyone who wants to integrate vegan indulgence into their everyday life - whether permanently or flexibly as an alternative option. The mission always remains the same: to give consumers wonderful moments and put a smile on their faces.
With the launch on the German market, Ferrero has therefore designed six vegan recipe ideas with nutella Plant-Based, which can be found here nutella Plant-Based: From breakfast creations for special occasions such as the Cherry Breakfast Pie or Granola Cups to Sweet Salty Waffles for lunch with coffee and popular dessert classics such as a vegan coconut tiramisu, no wishes remain unfulfilled. The brand thus offers consumers inspiration to experience vegan nutrition in a creative and enjoyable way.
Further information
nutella Plant-Based will be available in 350 g jars in German stores from January 2025. The new addition can be found directly next to nutella classic on the shelf.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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