Unilever sells pasta sauce range
Tomato al Gusto and Speciale al Gusto in Germany to Casalasco Group
Unilever announces the sale of the Tomato al Gusto and Speciale al Gusto pasta sauces range in Germany to the Italian food group Casalasco. The transfer of the product range will take effect on March 1, 2025.
Symbol image
computer generated picture
Tomato al Gusto has been available on German shelves under the Knorr brand for over twenty years. The pasta sauces are part of the premium range of tomato products, which are characterized by various plant-based recipes through to a ready-to-use carbonara variant and are available in 370 or 500 gram packs. Casalasco will have the exclusive right to use the Knorr brand for this range of pasta sauces for a transitional period of 12 months. The Knorr brand will remain fully owned by Unilever.
This decision is part of Unilever's strategy to focus its food portfolio on its core segments.
For Casalasco, one of the world's leading suppliers of tomato products with brands such as Pomì, Pomito and De Rica, this pasta sauce range is an ideal addition to its portfolio. For distribution in Germany, Casalasco will work with its long-standing marketing partner Hengstenberg GmbH & Co KG.
The portfolio of Unilever Food Solutions, Unilever's key account business, is not affected by this transaction.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
Other news from the department business & finance
