New KITKAT advertising campaign stages brand slogan with Queen hit
Freddie Mercury would have appreciated it too: an undisturbed break. This is how the confectionery brand KITKAT freely interprets the iconic song "I Want to Break Free" by the cult band Queen. The hit provides the musical backdrop for the Nestlé brand's new digital advertising campaign, which is now running.
"Have a Break, Have a KITKAT" - the well-known slogan is firmly anchored in KITKAT's brand essence. The campaign stages this slogan and advocates that everyone needs a good break from time to time. The advertising package will run until mid-April on streaming platforms and social media.
Global brand campaign comes to Germany
The advertising is a global campaign that is also running in many other countries in addition to Germany.
Cornelia Hellingrath, Group Brand Manager for Confectionery at Nestlé Germany, says: "We are delighted to be bringing this international campaign to Germany. We will focus the implementation on the digital channels, where our target group is mainly on the move. KITKAT is a highly recognized brand and we want to further strengthen the brand image with the new advertising. Our findings show that people do take breaks, but the quality of these breaks often leaves a lot to be desired. We found this out in a study and addressed it in the commercial."
Commercial at the heart of the campaign
Our everyday lives are characterized by tasks and distractions. Switching off for a moment is often a challenge. This is the theme of the 20-second advertising video at the heart of the campaign. Everyone should have the opportunity to take quality breaks. This is what the chocolate brand is advocating with its new advertising.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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