Coca-Cola FEMSA and its commitment to female talent

13-Mar-2025
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As part of International Women's Day, at Coca-cola FEMSA, the largest Coca-Cola bottler in the world by sales volume in the Coca-Cola System, we reinforce our commitment to promote female talent.

"At Coca-Cola FEMSA, women create the future every day. Currently, 31.8% of leadership positions are held by women, and we continue to make progress," said Priscylla Haddad, Director of Human Resources Capability Development at Coca-Cola FEMSA.

This commitment extends to the 10 countries where we have a presence:

In South Central America (Costa Rica, Nicaragua and Panama) with the Women Leaders initiative, we seek to develop female talent and enhance leadership skills to occupy managerial and executive positions.

In Mexico, we highlight the Juntas en la Ruta program, where we train the first generation of women to become tractor-trailer operators through simulations and theoretical and practical courses.

In Venezuela we have the Women's Empowerment Network, an initiative that promotes the economic and labor inclusion of women entrepreneurs, providing practical tools in areas such as microenterprise management, leadership and psychosocial care.

In Guatemala, we collaborate with MAIA, an internship program for indigenous women who have recently graduated from high school in search of work experience.

In Brazil, we implemented the Elas Business program where female CEOs of multinational companies share business topics with senior-level female employees.

Cinta Violeta, one of our programs in Colombia, has the main objective of empowering female employees to access leadership roles.

In Uruguay and Argentina, we created the WeLead program to amplify women's professional networks and accelerate their inclusion in decision-making positions through mentoring and training to build leadership skills and tools.

By implementing initiatives such as customized development plans, awareness days, and mentoring programs, among others, Coca-Cola FEMSA sends a clear message: "We value and promote the growth of female talent. This attracts highly qualified female candidates, and also increases internal satisfaction, as there are real opportunities for advancement.

At Coca-Cola FEMSA, we continue to strengthen our reputation as an employer brand and thus position ourselves as a benchmark for social responsibility and sustainability.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in Spanish can be found here.

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