Getränkeheld: The challenger in the B2B beverage trade
A new challenger in the beverage industry is forming just outside Hamburg. The regional drinks retailer "Getränkeheld" is competing under new management against industry giants such as Flaschenpost and delivery services such as Flink & Co - with a clear focus on commercial customers.

Employees of Getränkeheld in the old warehouse in Barsbüttel
Getränkeheld GmbH
While many competitors are gearing their delivery structures towards the mass market, Getränkeheld consistently focuses on tailor-made solutions for companies, restaurants and event organizers. "Our aim is to offer the best beverage supply for commercial customers - faster, more flexibly and with better conditions than the major providers," say company sources.
Massive expansion and new warehouse with drive-in for commercial customers
The company's expansion is clear to see. A new, ultra-modern warehouse with over 1,500 m² of space is currently being built in the immediate vicinity of the existing site and is due to be completed by summer 2025. A special highlight: a drive-in for commercial customers, which will make order collection even more efficient.
"Our customers shouldn't have to wait long or struggle with complicated ordering processes. The drive-in makes it possible to load goods at lightning speed and move on - exactly what companies need," explains the new management team.
Digitalization: online store & fast B2B delivery service
In addition to expanding warehouse logistics, Getränkeheld is investing heavily in digitalization. The new B2B online store enables companies to conveniently order beverages - whether for daily operations, large events or office stocks. The B2B smartphone app for commercial customers, which is currently under development, will be a particular highlight.
The company also scores points with a specialized delivery service for commercial customers, which delivers even small quantities quickly and reliably directly to the location. Minimum order values or long waiting times? No way! Getränkeheld focuses on maximum flexibility and service.
A challenger with a clear vision
With these innovations, Getränkeheld is positioning itself as a serious challenger in the beverage industry - and shows that even a regional retailer can compete with the top dogs. The combination of regional proximity, strong service, attractive prices and digital order processing makes the company a real alternative for commercial customers in and around Hamburg.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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