The Vegan Society appoints Libby Peppiatt as Chief Executive

25-Mar-2025

Appointed by The vegan Society’s Council of Trustees, Libby will replace interim CEO Abbey Mann, who has been in the role temporarily following Steve Hamon’s departure in September.

The Vegan Society

The Vegan Society appoints Libby Peppiatt as Chief Executive

Libby joins The Vegan Society from her former CEO role at Restore, a mental health charity delivering recovery and coaching services across Oxfordshire. As such, her experience lies in scaling national behaviour change campaigns, workplace wellbeing initiatives, and mental health programmes and services, while paving the way for meaningful and lasting impact.

Libby also brings with her an impressive portfolio of achievements and experience in the charity sector, including senior positions at mental wellbeing charities Mind and Rethink, and involvement in the national anti-stigma campaign, Time to Change, which has been linked to a decrease in discrimination cases against those with disabilities.

With an academic background in human rights, Libby’s work has been shaped by a deep commitment to justice – for humans and non-human animals. This foundation informs her skills and commitment to advocacy, policy, and systemic change, ensuring ethical considerations and compassion remain at the heart of her leadership.

A passionate advocate for veganism, Libby has been vegan since 2014, following her first encounter with the concept of speciesism. She is deeply committed to making veganism mainstream and ensuring The Vegan Society continues to be a powerful force for change.

She says her beloved animal companion Evie, a Romanian rescue dog, ‘is a testament to the resilience and dignity of all animals’ and reinforces her commitment to a world where ‘all beings are recognised and respected in their own right’.

Reacting to her appointment, she said: "I am honoured to step into the role of CEO at The Vegan Society, an organisation with a rich heritage of pioneering change and championing the rights of non-human animals. From its founding, The Vegan Society has been at the forefront of a movement that recognises animals as beings with intrinsic moral value and rights – not commodities to be exploited.

“Veganism is a movement for justice, challenging an unjust food system that harms both animals and people. Food justice doesn’t just mean the end of animal exploitation, it also means ensuring that everyone, regardless of background or circumstance, has access to nutritious, ethical, and sustainable food, free from exploitation and harm.

“As we move forward, I am committed to strengthening our diverse and growing community – a rich tapestry of individuals united by compassion and a vision for a better world. Together, we will build on our legacy, advance our cause, and ensure that veganism continues to thrive as a force for positive change. The future is one where justice for animals, human equity, and environmental sustainability go hand in hand, and I am excited to work alongside this incredible community to make it a reality."

On stepping into the role, Libby promises to prioritise workplace wellbeing, fostering a culture of trust, psychological safety, collaboration, and professional growth.

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