Calypso - a sip of vacation from the bottle
The cult soda from the USA with a new strategy for Germany
From the first moment on the shelf to the last sip from the bottle, Calypso takes us on a taste journey to the most beautiful islands. Intense colors, a beautifully shaped bottle and a full-bodied taste: tropical, fruity, sweet and absolutely unique. Columbus Drinks has been marketing the still lemonade from the American brand owner King Juice from Milwaukee in Germany since January 1, 2025. Seven varieties of incomparable fruit flavor are now available for on- and off-trade.
Calypso - Taste of the Islands
Columbus Drinks GmbH
Calypso is pure joie de vivre, it is the ultimate in fruity enjoyment. The still lemonade is made on the basis of fresh and sour lemon juice. Real lemon pulp and natural flavors of exotic fruits such as kiwi and melon give the lemonade that certain something.
Focus on range and visibility
In the seven exciting flavors Ocean Blue, Island Wave, Kiwi Lemonade, Triple Melon, Original Lemonade, Paradise Punch and Strawberry, Calypso presents itself as a varied and colorful eye-catcher on the shelves, at the bar and in the diner. All varieties embody the feeling of vacation and absolute joie de vivre, both neat and as a cocktail.
Columbus Drinks: Successful importer of US drinks
"Calypso is another leading international drinks brand that has placed its trust in us. With brands such as Fiji, Voss and Ocean Spray, we have repeatedly shown how we not only import top international brands to Germany, but also adapt them to the local market and develop them further in terms of product and communication," says Columbus Drinks Managing Director Jörg Harders. Francesco Falletti di Villafalletto, Managing Director International Markets at King Juice, is also convinced of the market opportunities for Calypso in Germany: "Our strategy is aimed at making the tropical flavors of Calypso accessible to a wider audience. With Columbus Drinks as a reliable partner, we are convinced of the success of this partnership."
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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