Knuspr becomes the first port of call for gluten-free products
Even greater choice for consumers with gluten intolerance
The online supermarket Knuspr is doubling its range of gluten-free foods: From around 300 to almost 600 products. The expansion covers all relevant categories - from bread and pastries, pasta and storage products to snacks and sauces. Knuspr now offers one of the largest gluten-free ranges in the German food retail sector. The aim is to offer customers with gluten intolerance or special dietary preferences an even greater choice.
The expansion of the range covers nine product categories: Bread & Baked Goods, Cereals, Ready Meals, Flours & Baking Mixes, Pasta & Pantry Products, Sweets, Baby Products and Sauces. Knuspr thus offers far more than the typical supermarket range and combines everything that customers with gluten intolerance would otherwise have to search for in several specialist stores in one place. Highlights include fresh baked goods from the Düsseldorf-based family business Isabella Pâtisserie and handmade organic baked goods from the Munich bakery echt jetzt. The range of gluten-free flours and baking mixes has also been massively expanded - over 60 products from quality brands such as Bauckhof, Alnavit and M&S "Made Without" are now available. In addition, the range now includes 58 different gluten-free pasta varieties from specialized manufacturers such as Just Taste and Seitz gluten-free.
"Gluten-free products and other 'free from' items often lead a niche existence in the grocery trade - there are only a handful of options, while the shelves are overflowing with standard products. Yet thousands of people rely on them, whether for health reasons or personal preference. We show that there is another way: our aim is to offer a real choice for every diet. No one should have to visit countless specialty stores just to find the right products," explains Stephan Lüger, Head Buyer at Knuspr.
Personalized filter options for a better shopping experience
In addition to expanding its product range, Knuspr is making shopping even easier for customers with special dietary requirements: in the webshop and app, products can be filtered according to criteria such as gluten-free, lactose-free, vegetarian or vegan with just a few clicks. "That's the difference between traditional supermarket shopping and online weekly shopping with Knuspr: supermarket shelves don't adapt to individual needs. Our range, on the other hand, does: with just a few clicks, our customers can see exactly the products that suit their lifestyle," says Stephan Lüger.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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