GOLDEN TOAST launches vegan brioche sandwich and crowns Ruby O. Fee Queen of Bread
GOLDEN TOAST brings royal flair to the kitchen and launches the new vegan Brioche Sandwich - a heavenly soft, full-bodied brioche that is 100% vegan. And who better to showcase this glamorous newcomer than the radiant Ruby O. Fee? In GOLDEN TOAST's exclusive social media campaign, the actress takes to the stage as a modern "Marie Antoinette" in Gen Z style. Her royal title? "Queen of Bread", of course!
Actress Ruby O. Fee inspires in GOLDEN TOAST's exclusive social media campaign as a modern "Marie Antoinette" in Gen Z style.
Lieken GmbH
"No, that's not soft enough! My royal hands need something softer!" With this humorous attitude, Ruby O. Fee storms through the palace as the self-proclaimed "Queen of Bread" - until she is finally enchanted by the irresistibly fluffy brioche sandwich. The campaign, which was recently launched on GOLDEN TOAST's social media channels, focuses on entertaining short videos that showcase royal moments of indulgence with an extra dose of tongue-in-cheek humor. From the royal morning routine with a soft brioche to a snack between meals and an evening meal with a golden-brown toasted sandwich: Ruby O. Fee shows how to enjoy life in style - without any royal compromises.
A touch of luxury on the bread shelf
The new GOLDEN TOAST Vegan Brioche Sandwich combines the popular, full-bodied, buttery taste of a classic brioche with a 100% vegan recipe - for all sandwich lovers who want to combine conscious indulgence with an extra dose of glamor. The extra thick, super soft slices ensure irresistible enjoyment - whether plain or creatively topped, toasted or untoasted.
The practical 375g small pack is available now and is ideal for anyone who wants to try that royal brioche feeling. GOLDEN TOAST is thus focusing on the ongoing brioche trend and at the same time meeting the tastes of Gen Z and millennials who value plant-based alternatives. Ruby O. Fee not only gives the brand a royal face, but also continues the trend of adding a pinch of extravagance to everyday moments - because a real indulgent experience is simply "too soft to resist"!
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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